Cognitive acceptance mechanisms of discontinuous food innovations: The case of insects in France

TitreCognitive acceptance mechanisms of discontinuous food innovations: The case of insects in France
Type de publicationArticle de revue
AuteurGallen, Céline, Pantin-Sohier, Gaëlle , Peyrat-Guillard, Dominique
EditeurSAGE Publications
TypeArticle scientifique dans une revue à comité de lecture
Année2019
LangueAnglais
Numéro1
Pagination48-73
Volume34
Titre de la revueRecherche et Applications en Marketing (English Edition)
ISSN2051-5707
Mots-cléscatégorisation, discontinuous innovation, entomophagy, food behaviours, Heuristics, representations
Résumé en anglais

In a context of changing food consumption patterns, discontinuous innovations are a major challenge for the food industry. This article aims to identify the cognitive processes underpinning the acceptance of discontinuous food innovations through the study of classification and encoding mechanisms of mental categorisation. A qualitative study applied to entomophagy explores these mechanisms according to the extent of product processing and their consequences on acceptance by consumers. These results enrich Behavioral Decision Theory and help manufacturers understand the marketing levers that can be used to facilitate acceptance of these innovations.

URL de la noticehttp://okina.univ-angers.fr/publications/ua19384
DOI10.1177%2F2051570718791785
Lien vers le document

https://journals.sagepub.com/doi/abs/10.1177/2051570718791785?journalCod...